Somewhere Between Best Laid Plans and Something Even Better
The surprising pivot of this newsletter, the new adventure, and the honest ride ahead.
(🎧 Prefer to listen? You can hear the audio version of this article here.)
If you’ve ever found yourself smack in the middle of a chapter with no title yet — welcome. Somewhere Between was built for moments just like that.
When I first launched this Substack, it was meant to be a soft place to land between dreams and reinventions — the messy, beautiful in-between spaces we rarely talk about but always find ourselves in.
What I didn’t realize was that, even as I was writing about the pause, a new beginning was quietly forming under the surface. (If you missed it, here’s the one where I met with a psychic and accidentally started building a company again.)
And let’s be honest:
The only real plot twist would’ve been me joining some big corporation.
Of course I’m building something again. Just… differently this time.
✨ BTW: I’m trying a new cadence here again — truly ‘somewhere between’ finding a rhythm for this Substack, LOL. Starting now, I’ll be sharing these stories every other Tuesday, with an audio version following that Thursday.
If you’d rather listen than scroll — or want to hear the heartbeat behind the words — I’d love for you to tune in. If you're subscribed, you’ll get both straight to your inbox, no extra steps needed.
In my 20s, I launched a whisky brand from scratch.
In my 30s, I sold it (twice) and found myself at a crossroads.
Now, in my 40s, I’m choosing to build a life and business that feels lighter, truer, and more me.
What’s even more exciting?
This time around, I’m bringing you with me.
Over the coming months, I want to pull back the curtain and share the real stories of what it looks like to build again — more strategic, more joyful, and a lot more honest about what’s actually sustainable.
And yes — you’ll see the real contrasts too: how it felt in my scrappy 20s versus how I’m moving through these same early start-up steps now, in my 40s. Better shoes, new wisdom, same restless spirit.
Starting now, I'll be posting here about twice a month, weaving together honest reflections, funny missteps, small victories, and the messy, beautiful middle of building something new.
We’ll talk about:
Choosing the right business partners (or choosing to go it alone) - next post!
Developing a brand name and voice that communicates your vision
Navigating permitting and licensing (especially for heavily regulated industries)
Early pivots: when to course-correct without shame or fear
And how to stay human through it all
YOU: Have you ever pivoted early — shifting directions when something was already public? I’m curious: Did you announce it? Or just quietly start showing up in the new way? Drop a note in the comments — I'd love to hear how you handled it.
If something inside you is whispering, “I think I’m ready,” this might be the permission you’ve been waiting for.
This isn’t a playbook. It’s a conversation.
It's the real-time story of building again — somewhere between who I was, who I am, and who I still hope to become, of course side-by-side with building a business again from scratch.
I’m so glad you’re here.
✨ Follow the fun. Build something beautiful. Trust the not-yet knowing. ✨
🌟 Know someone navigating their own “somewhere between”?
Send them this post. Good things (and good people) grow faster when they’re shared.
The more, the merrier. 💬
I pivoted with my business model from whisky enthusiast to full time artist and name shift in the middle of extending my trademark. I cannot say why, I just knew it was time to let go and own how I present to the world honestly and fully.