Somewhere Between Best Laid Plans and Something Even Better

The surprising pivot of this newsletter, the new adventure, and the honest ride ahead.

(🎧 Prefer to listen? You can hear the audio version of this article here.)

If you’ve ever found yourself smack in the middle of a chapter with no title yet — welcome. Somewhere Between was built for moments just like that.

When I first launched this Substack, it was meant to be a soft place to land between dreams and reinventions — the messy, beautiful in-between spaces we rarely talk about but always find ourselves in.

What I didn’t realize was that, even as I was writing about the pause, a new beginning was quietly forming under the surface. (If you missed it, here’s the one where I met with a psychic and accidentally started building a company again.)

And let’s be honest:
The only real plot twist would’ve been me joining some big corporation.

Of course I’m building something again. Just… differently this time.

✨ BTW: I’m trying a new cadence here again — truly ‘somewhere between’ finding a rhythm for this Substack, LOL. Starting now, I’ll be sharing these stories every other Tuesday, with an audio version following that Thursday.

If you’d rather listen than scroll — or want to hear the heartbeat behind the words — I’d love for you to tune in. If you're subscribed, you’ll get both straight to your inbox, no extra steps needed.

---

In my 20s, I launched a whisky brand from scratch.
In my 30s, I sold it (twice) and found myself at a crossroads.
Now, in my 40s, I’m choosing to build a life and business that feels lighter, truer, and more me.

---

What’s even more exciting?
This time around, I’m bringing you with me.

Over the coming months, I want to pull back the curtain and share the real stories of what it looks like to build again — more strategic, more joyful, and a lot more honest about what’s actually sustainable.

And yes — you’ll see the real contrasts too: how it felt in my scrappy 20s versus how I’m moving through these same early start-up steps now, in my 40s. Better shoes, new wisdom, same restless spirit.

Starting now, I'll be posting here about twice a month, weaving together honest reflections, funny missteps, small victories, and the messy, beautiful middle of building something new.

We’ll talk about:

• Choosing the right business partners (or choosing to go it alone) - next post!

• Developing a brand name and voice that communicates your vision

• Navigating permitting and licensing (especially for heavily regulated industries)

• Early pivots: when to course-correct without shame or fear

• And how to stay human through it all

YOU: Have you ever pivoted early — shifting directions when something was already public? I’m curious: Did you announce it? Or just quietly start showing up in the new way? Drop a note in the comments — I'd love to hear how you handled it.

If something inside you is whispering, “I think I’m ready,” this might be the permission you’ve been waiting for.

This isn’t a playbook. It’s a conversation.

It's the real-time story of building again — somewhere between who I was, who I am, and who I still hope to become, of course side-by-side with building a business again from scratch.

I’m so glad you’re here.

✨ Follow the fun. Build something beautiful. Trust the not-yet knowing. ✨

---

🌟 Know someone navigating their own “somewhere between”?
Send them this post. Good things (and good people) grow faster when they’re shared.

The more, the merrier. 💬

---